Dr. Dustin Burleson completed his undergraduate studies, dental school training, and orthodontic residency at the University of Missouri-Kansas City. He is an Assistant Clinical Professor in the Department of Orthodontics & Dentofacial Orthopedics at UMKC and is the owner of Burleson Orthodontics, with five locations in the greater Kansas City area. Dr. Burleson is a speaker, teacher, and consultant. He has published two books for orthodontic consumers: Stop Hiding Your Smile! and The Consumer’s Guide to Invisalign. Dr. Burleson operates Dustin Burleson Seminars, a coaching and consulting outfit dedicated to helping health care professionals build their dream practices. Dr. Burleson writes and edits four monthly newsletters and is the director of the Rheam Foundation for Cleft & Craniofacial Orthodontics.
Tune into this episode to learn about:
-Marketing tools that work for orthodontists in 2017
-Direct response marketing and how to communicate value to prospective patients
-How Dr. Burleson leads and implements changes in his practice
-Dealing with negative online reviews
-The mindset needed to achieve uncommon success